From Acorns to Oaks

General IR

Investor Relations from a 'Greener' Perspective

Investor Relations is a multi-faceted business function that if handled effectively can help companies add and maintain value in "The Market". Working with the correct partner can help to avoid the many pitfalls and challenges of developing and maximizing a strong investor base. Additionally, good investor relations brings new contacts, ideas and execution that saves money and also management's time.

IRTH Communications provides services such as advisory and consulting, investor communications, copy editing, consulting, investor collateral creation, profile and press release dissemination, inbound investor communication response, earnings conference calls (set-up, hosting and mediation), and management of SEC compliant investor website sections on corporate websites.

We provide a full suite of investor relations services utilizing modern technologies coupled with long lasting relationships to build and maintain your shareholder base and interest level. IRTH professionals work to build shareholder value by establishing relationships and effectively communicating your message, investment potential and corporate vision to Main Street, Wall Street and the financial media.

Peer Group Analysis

Peer group analysis is the practice of comparing a firm's results to those of similar companies or competitors. This being one of the most widely used tools in the analysis of public companies; we can prepare data for investors and analysts in the manner they are used to viewing. This will assist both traditional and alternative money managers with their internal decision making process.

We take this a step further and analyze the shareholder make-up of your competitors or similar companies. From this we can create a target list of investors interested and invested in your space. By focusing on and adding to this target list we can keep your company and its business developments in the foreground for these key investors. We insure that you get the most out of critical events to protect and drive the value of your business forward.

Having backgrounds in professional investor relations, as well as brokerage and banking, the principles of IRTH are positioned to approach analysts, brokers and portfolio managers in a language they understand. We understand their job and how they are being compensated and incentivized, and we can assist them in their decision making process. This helps us to better serve our clients on valuation issues and how to position their companies.

Company Fact Sheet

A persuasive, well developed company Fact Sheet is a great tool for efficiently bringing new investors and analysts up the learning curve. We can create this collateral, or we are happy to add our input as required. We suggest a two page Fact Sheet that sums up the company overview, investment messages, market opportunity, growth plans, competitive position, financial position, outlook and management. We prepare a desk top published document that can be easily updated each quarter following earnings announcements and other developments.

The Fact Sheet will be a critical tool in our investor outreach. Once created, we will distribute this fact sheet to the target investor audience. We will drill down to identify and include institutional shareholders of comparable companies and many investment generalists who consider a wide range of investment opportunities across industry sectors.

Investor Inquiries

We field investor inquiries from interested parties for our clients. We can act as the primary point of contact and bring investors up to speed on the story. We make sure to converse regularly with management to make sure investors are receiving a consistent message. We will pre-qualify any investors that want to speak directly with management, arrange those calls and provide you with background information in advance. If applicable, we will also insure that your staff is following up and responding to investors in a timely manner.

Distribution Lists

We will develop a distribution list that will include investors, analysts and brokers with whom we have developed interest in our client's companies. This will include those who currently own or follow the stock as well as new parties whom we target or with whom we have existing relationships. We'll update the list as management meets with additional investors and analysts and based on investor inquiries we receive.

Compliance

IRTH, having public company management and investment banking experience, is intimately familiar with the ever changing climate for Securities & Exchange Commission regulation. More specifically we can assist in advising on compliance with Regulation FD, as well as Regulation G and Sarbanes Oxley. We meet regularly with SEC attorneys to maintain a working knowledge of the environment.

With strong internal guidelines regarding forward-looking earnings comments, revenue guidance, broad operation commentary and non-selective disclosure of material events, most potential Regulatory Compliance issues can be avoided.