Communications
Communications Strategies for Alternative Thinkers
Business success is directly linked to the perception of value by the stakeholders in the company. Usually companies have multiple stakeholders to consider. Most commonly people think of stakeholders as shareholder and investors. We see them as including employees, customers, communities, governmental organizations, the public and the media in general.
IRTH's understanding of our client's business needs, as well as the demands of the investment community and financial markets, helps us to create a solid communications strategy. We work with clients to define a compelling value proposition and deliver it through a variety of channels to broaden your exposure and stakeholder interest, ensuring that the client's communications strategy closely support its investor relations strategy.
Corporate Positioning/Message Development
Successfully positioning a company with investors by developing a compelling message platform is an important first step. There are many key questions we will need to answer as part of this exercise to be able to effectively position and transmit the client's message.
Taking into consideration the answers to these and other questions, and after a thorough review and discussion, we would prepare a positioning statement and set of core investment theses. These would be incorporated into all of our investor communications materials as a means to build a financial brand.
Financial & Business Media Relations
Developing efficient and effective media strategies and investor outreach programs is critical. A solid plan will deliver the greatest impact with financial audiences while also maximizing management's time.
We prepare our clients for interviews and develop the messages to best deliver the company's story. We closely align our efforts with the company's investor relations objectives. The goal is to have the company's message develop interest in, and through, their industry targeted media. We will also target other financial media as well, such as: CNBC, CNN, MSNBC, Bloomberg, The Wall Street Journal, New York Times, Investor's Business Daily, Fortune, Forbes, Business Week and other leading business publications. As the story builds across various outlets we look to help develop and maintain relationships to assure continued exposure.
Critical Events & Crisis Communications
Throughout the development of every company, management teams encounter critical events and crisis issues. Some examples include: Mergers & Acquisitions, senior executive turnover, financings, crisis mediation, implementation of new business strategies and other similar activities. Managing the outward and inward communications during these times is crucial to business success. It is important that internal and external messages are consistent to all individuals and organizations. We assist CEO's to drive messages through the organization and align employee attitudes with business goals in general during these crucial times.
Presentation Development
A polished and professional investor centric PowerPoint will set you apart from the other companies competing for investor attention. Clients often have current drafts of materials that usually will need to be updated and modified as the company achieves its milestones. We assist our clients to assure that presentations are formatted in a manner that efficiently uses the time and space to reach the targeted investor audience. We make sure that messaging and positioning are consistent with the current investor climate.
Typically, we assist the company to build presentations around our agreed upon investment messages depending on the current audience. Winning new investor support in the current market environment is as much about reducing risk as it is about presenting growth and upside. We help develop content for a new deck of slides for a template presentation that can be adjusted and directed for any meeting.
